The Jones's

The Jones's is a satire on modern consumerism as told through a phony family who work for in marketing in a very empirical sense. Starring Demi Moore and David Duchovny, The Jones's is one of the smartest movies to come out of Hoyllwood this year and has not-in this writer's opinion-received enough credit by far. Duchovny and Moore head a family who mingle in their new community in order to display new products to their 'friends' unconsciously through parties, golfing trips and plain old boring school. With a marketing executive monitoring the sales in the town of each family member, we are encountering a microcosm criticism of the modern American material emphasis through this script by Bork and Tinzler. It is only when Jones' (Duchovny) neighbour commits suicide because he cannot keep up with the expensive items Jones seems to keep purchasing that we realise the inhuman impact material consumption can have when emphasis is put only on consumerism and not the consumer. The plot crumbles for the Jones's following the tragedy. To tell you more is to give the plot away. I did not expect much from this what seemed a run of the milll middle class American comedy-drama. How wrong I was. The Jones's is an original gem and highly recommended.